A major brownfield site opposite the former BBC Television Centre and adjacent to the Westfield shopping centre is being transformed into a new residential neighbourhood set in a four-acre public park. We were initially appointed for the detailed design and construction of a major phase of the overall masterplan and subsequently for all RIBA work stages of the development’s flagship marketing suite.
The masterplan, designed by Patel Taylor, includes 1,500 new homes in a range of typologies and tenures, alongside extensive commercial, retail and leisure facilities. Located behind Wood Lane Station and to the north of the Hammersmith and City line viaduct, it is a significant development site within the White City Opportunity Area.
Working closely with the St James branding and marketing teams, we developed three options for the new marketing suite to house a ‘meet and greet’ area, sales office and showcase a typical flat for pre-sales in advance of the completion of the initial development phase. The preferred concept is designed as an embodiment of the development’s ‘Live Bright’ brand and comprises a glass pavilion set in a reflecting pool and surrounding landscaping, which acts a beacon to draw visitors from the main road.