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  • CGI of White City Exhibition Green - raised view with Building 3

White City

 
Residential Commercial and mixed Use A major step forward for White City

A major brownfield site opposite the former BBC Television Centre and adjacent to the Westfield shopping centre is being transformed into a new residential neighbourhood set in a four-acre public park. We were initially appointed for the detailed design and construction of a major phase of the overall masterplan and subsequently for all RIBA work stages of the development’s flagship marketing suite.

The masterplan, designed by Patel Taylor, includes 1,500 new homes in a range of typologies and tenures, alongside extensive commercial, retail and leisure facilities. Located behind Wood Lane Station and to the north of the Hammersmith and City line viaduct, it is a significant development site within the White City Opportunity Area.

Working closely with the St James branding and marketing teams, we developed three options for the new marketing suite to house a ‘meet and greet’ area, sales office and showcase a typical flat for pre-sales in advance of the completion of the initial development phase. The preferred concept is designed as an embodiment of the development’s ‘Live Bright’ brand and comprises a glass pavilion set in a reflecting pool and surrounding landscaping, which acts a beacon to draw visitors from the main road.

Project information
  • Client:
    St James Homes
  • Location:
    White City, London, W12
  • Scope:
    406 new homes
  • Images:
    Morley von Sternberg

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