A major brownfield site opposite the former BBC Television Centre and adjacent to the Westfield shopping centre is being transformed into a new residential neighbourhood set in a five-acre public park. Stockwool has been appointed for the detailed design and construction of the first two phases of the overall masterplan for White City Living as well as for all RIBA work stages of the development’s flagship marketing suite.
The masterplan, designed by Patel Taylor, includes 1,814 new homes in a range of typologies and tenures, alongside extensive commercial floorspace and leisure facilities for residents including a gymnasium, swimming pool and cinema rooms. Located alongside White City Station and to the north of the Hammersmith and City line viaduct, it is a significant development site within the White City Opportunity Area.
Phase 1 of the development, comprising 411 private homes, is currently under construction and is due to complete in 2020. Phase 2 comprises 427 affordable homes including 60 extra care units with associated communal and support facilities. Working drawings are almost complete on Phase 2, and foundation piling started on site in autumn 2018.
Further to this, and working closely with the St James branding and marketing teams, we have designed the new marketing suite for this flagship scheme. It features a ‘meet and greet’ area, sales office and showcases a typical flat for pre-sales in advance of the completion of the initial development phase. The built concept was designed as an embodiment of the development’s ‘Live Bright’ brand and comprises a glass pavilion set in a reflecting pool and surrounding landscaping, which acts a beacon to draw visitors from the main road. The marketing suite is completed and open to the public.